Go Pato was the second time I did product design for my oldest brother (a 40 under 40 entrepreneur in Costa Rica). He even tried to have me as a founder (something that a 10% wouldn't do). His original idea was a Postmates kinda app, the issue I brought him was the database work required to lift an app like that, and the fact that he didn't have any developers in house made it worse (his plan was to outsource the development. So how to make a Postmates with no data? Luckily in the late 2014 Dave Morin and Co. launched Path Talk Places I loved the idea at the time. And Go Pato seemed like the perfect fit, basically becoming your personal assistant in the full sense, not only giving you info and solutions from a call center, but also making pick ups and deliveries for you.

    For the brand I wanted something nimble, casual, playful, something that would make you feel comfortable. My final approach was to create the ultimate expression of a rubber duckling (on wheels), cute but smart, cartoony but not that much that it would lose the iconic capabilities required for a good brand. The color palette was particularly tricky, after looking at thousand of yellows, some greens and oranges I settled with something that I named Honey Gold.




Go Pato was to launch on iOS and Android. It was a personal achievement to deliver the designs in three months, brand, visual language, the information architecture, full iOS and Android app design, including research, some prototyping and guerrila testing on my own. In relied on a couple of friends to review my work just to be sure I wasn't messing up without realizing.

The app starts with the delivery place (something that I now consider a mistake) on both platforms. I had a hard time trying to settle between App consistency versus Platform's, I settled with keeping the app as natural as possible for each platform conventions. The visual design had to shine through each platform guidelines.




The onboarding something that I've always considered a forte of mine, was a high priority for the service. Specially considering that my brother was planning to put as many features as he could. I tried them all, cards, those scribbles that pop on top of your screen, I end up with those popup hints which show up when you visit certain screens.




Again, there where too many features and tricks for the app to be as streamlined as I wished, but overall the app I still feel the app was a leap forward in many things, may be a bit messy in retrospect, but feature packed apps are hard to get them well aligned (ask Foursquare).




Oh and it not only was the two consumer facing apps. It also include an iOS and Android "Pato" Driver apps. I followed similar principles, with some minor differences, mainly a dark UI to avoid mistakenly chatting in the wrong app. All the functionality of course was tailored to the Driver needs, like a shopping list for the items you had to buy.




And last but not least, one chat client to rule them all. A web client for what we called Pato Agents, which basically were the ones doing the assist to both users and drivers.