– GoPato –
[ Costa Rican Startup ]
The second time I did product design for my oldest brother (a 40 under 40 entrepreneur in Costa Rica). His original idea was a Postmates kinda app, the issue I brought him was the database work required to lift an app like that, and the fact that he didn't have any developers in house (his plan was to outsource the development). So how do you make a Postmates with no data? Instead I brought up the idea of merging a concept like Path Talk Places with some delivery Patos, basically becoming your personal assistant in the full sense, not only giving you info and solutions from a call center, but also making pick ups and deliveries for you.
A couple of years later GoPato acquired by a Costa Rican corporation, I came back as Product Director leading a team of 5 designers and relaunching the brand, the product and quite a couple of features along with a company reorg, offices redesign and the hiring of said 5 designers. Now GoPato has the development team in house and is steadily gaining market share in Costa Rica against UberEats in food while exploring new directions in concierge services and other delivery verticals.